Tag: Web

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After the big launch, Pure Storage and parts of website we designed got featured on CNBC.

Architects. Engineers. 3D designers. Their work requires graphic-intensive programs and computers with enough power to handle them. Sadly, most organizations try to make do with regular PCs that are suped-up a little. It’s a real shame because their talented employees need the extra power to seamlessly transform their dreams into completed projects.

To create a more efficient and effective workforce, these organizations need to know that PCs with lower GPU capabilities aren’t worth playing with. Anything less than HP Z-Series Workstations with NVIDIA Quadro graphics isn’t going to cut it because work isn’t a game.

POSTERS

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VIDEO BANNERS

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MICROSITE

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SOCIAL

nvidiaroi

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nvidiapixilate

While the client liked this campaign and we technically won the pitch, the project lost some funding so the chances of this idea seeing the light of day of pretty slim.

The Ola from Minna Life is the only vibrator in the world that has a pressure sensitive control. Not only does this remove the limits to pleasure that predetermined settings create, it creates unique and spontaneous moments for women and couples.

Unfortunately, even with a revolutionary feature, the Ola’s awareness after a year in the market wasn’t very high. To increase aware and stimulate sales, Minna Life asked us to create a small campaign targeting couples for Valentine’s Day. They would also offer a special couples package that included the Ola, massage oil and truffles.

POSTER

MenageOla500X650poster

BANNERS

SF Weekly Page Takeover

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Minna Life Facebook Cover Image

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SF Weekly Newsletter

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Minna Life website

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With no production budget and a media budget less that $3,000, we ran 5 ads on sfweekly.com from February 8th to the 14th and saw:
– 104,196 impressions
– 440 clicks
– 0.42% CTR (much higher than industry standard of 0.2% – 0.3%)

Sadly, no Valentine’s Day packages were sold. Which in retrospect was understandable. Even if a customer decided to purchase the online exclusive package the first day of the campaign, there was no guarantee it would arrive via free ground shipping in time for Valentine’s Day. Paying for express shipping would put the total price close to $250 when the featured Ola only costs $165.

Needless to say, a lot of lessons were learned. We were happy with the results of the creative though.

Since the first interactive whiteboard in 1991, SMART Technologies has been helping students and teachers find new ways to improve education. But after saturating the K-12 market, SMART needed to expand into higher education and create a collaboration solution for business.

To do this, we created a tagline and integrated campaign that told businesses that there’s a better way to collaborate and reminded educators that their students can learn more than ever before. With SMART, people can work and learn together to contribute to something greater.


AD


WEB/SOCIAL

At the center of the campaign, we wanted to create a website that represented everything SMART stands for. It would allow people from all over the world to collaborate, and inspire everyone who visits the site to contribute to something greater.

People would be able to post ideas, programs, organizations or projects they need help with. Visitors from anywhere in teh world could then contribute their expertise through notes, photos, or videos, just like with a SMART board.

Everything would be sharable through social media channels to insure that anyone who could help contribute to a specific post had the opportunity.

SMART_Website1_o

SMART_WebSite2_o


INTERACTIVE TABLET/OUTDOOR

Through iAds, airport installations, digital bus shelters, and other interactive placements, we would raise awareness of SMART by allowing users to contribute to our site.

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SMART_Airport

PRINT

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Education-ADv2


BANNERS

Through facial recognition technology, our banners would add our thought bubble icons above images with people in them and show them contributing to something greater.

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Savvis_Direct_Food_Truck2-STREET

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SavvisDirect_BigBangPreso-16

Angry-Birds-AD

Trick-out-AD

bus-shelter-app-for-that

enhance-business-billboard

starbucks-panel

starbucks-card

Seattle_Sounders_SoccerBanner

the_appstore_billboard

clickncloud-TAXI-topper

airport-insitu

Inspired by the work of Berndnaut Smilde, we would visualize the “cloud made easy” message by literally making clouds at trade shows.

CloudBox_exhibithall

If someone owns a small business, their entire life is dedicated to its operation and success. So besides money, the last thing they want to waste is time. Which is what makes AdWords Express awesome. Not only does it attract new customers, it only takes 5 minutes to set up.

DIRECT MAIL

This direct mail piece included a 3-D puzzle that the recipient could punch out and build in the time it would take to set up an advertising campaign with AdWords Express.

Google_InTheTimeItTakes_PuzzleDM

This execution would come with one male and one female character that the recipient can peel out and dress with the included clothing options.

Google_InTheTimeItTakesGettingDressedDM1

Google_InTheTimeItTakesGettingDressedDM2

With a pull-tab, we would replicate some of the typical steps required to open a storefront in this DM piece. Pulling the top tab will lift the gate while changing the image and message.

Google_InTheTimeItTakes_pulltabdm

Google_InTheTimeItTakesTextDM

GoogleInTheTimeItTakesJoeyChestnutDM

BANNERS

To compare the ease of AdWords Express to a 5 minute drive, this banner would geo-locate the user and then select a destination that’s five minutes away. The user will then see a simulation of the drive through Street View.

Google_InTheTimeItTakes_MapBanner1

Google_InTheTimeItTakes_MapBanner2

This banner would feature a 3-D puzzle that users can solve. If no actions are taken, the banner will solve itself to grab the user’s attention.

Google_InTheTimeItTakes_PuzzleBanner1

Google_InTheTimeItTakes_PuzzleBanner2

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GoogleInTheTimeItTakesSheepBanner2

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SITUATIONAL BANNERS

We can also use the content of the website the user is viewing to convey our message. For example, on YouTube we can pull
video tags and dynamically insert them into our text-based banners.

Google_InTheTimeItTakesSituationalBanner

GoogleInTheTimeItTakesCNNbanner1

GoogleInTheTimeItTakesCNNBanner2

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