The Ola from Minna Life is the only vibrator in the world that has a pressure sensitive control. Not only does this remove the limits to pleasure that predetermined settings create, it creates unique and spontaneous moments for women and couples.
Unfortunately, even with a revolutionary feature, the Ola’s awareness after a year in the market wasn’t very high. To increase aware and stimulate sales, Minna Life asked us to create a small campaign targeting couples for Valentine’s Day. They would also offer a special couples package that included the Ola, massage oil and truffles.
SF Weekly Page Takeover
Minna Life Facebook Cover Image
SF Weekly Newsletter
Minna Life website
With no production budget and a media budget less that $3,000, we ran 5 ads on sfweekly.com from February 8th to the 14th and saw:
– 104,196 impressions
– 440 clicks
– 0.42% CTR (much higher than industry standard of 0.2% – 0.3%)
Sadly, no Valentine’s Day packages were sold. Which in retrospect was understandable. Even if a customer decided to purchase the online exclusive package the first day of the campaign, there was no guarantee it would arrive via free ground shipping in time for Valentine’s Day. Paying for express shipping would put the total price close to $250 when the featured Ola only costs $165.
Needless to say, a lot of lessons were learned. We were happy with the results of the creative though.
If someone owns a small business, their entire life is dedicated to its operation and success. So besides money, the last thing they want to waste is time. Which is what makes AdWords Express awesome. Not only does it attract new customers, it only takes 5 minutes to set up.
This direct mail piece included a 3-D puzzle that the recipient could punch out and build in the time it would take to set up an advertising campaign with AdWords Express.
This execution would come with one male and one female character that the recipient can peel out and dress with the included clothing options.
With a pull-tab, we would replicate some of the typical steps required to open a storefront in this DM piece. Pulling the top tab will lift the gate while changing the image and message.
To compare the ease of AdWords Express to a 5 minute drive, this banner would geo-locate the user and then select a destination that’s five minutes away. The user will then see a simulation of the drive through Street View.
This banner would feature a 3-D puzzle that users can solve. If no actions are taken, the banner will solve itself to grab the user’s attention.
We can also use the content of the website the user is viewing to convey our message. For example, on YouTube we can pull
video tags and dynamically insert them into our text-based banners.