Old comedians in family dramas, scary movie parodies and dance flicks may gross millions, but silent movies from Charlie Chaplin, Buster Keaton, Mary Pickford and other amazing actors made Hollywood famous. As the last remaining theatre in the world to show nothing but silent films, the Silent Movie Theatre in LA was a place where they could live on. Unfortunately, without the benefit of movie trailers, posters, billboards and other modern promotions, it was hard to draw an audience. The idea was to build a campaign that made people realize how amazing the actors and movies of this generation were and inspire them to create new silent films.
The Silent Movie Theatre app would feature showtimes, the theatre’s history and the ability to create new silent films using the phone’s camera. These new films would be screened before classic feature films and during a special film festival.
A street team would appear at large theaters in Los Angeles playing bad movies and had out Silent Movie Theatre bags to movie goers.
The bag would include:
– Earplugs for the bad movie they’re about to see
– A Silent Movie Theatre t-shirt
– Microwave popcorn with special black & white packaging
– Coupons for the Silent Movie Theatre