SanDisk Mobile

SanDisk Mobile

Selling a racy idea to a conservative client becomes infinitely easier when it’s rooted in strategy.

Research showed that most kids didn’t know their cell phones had memory card slots. So before we could sell more SanDisk memory cards, we had to give our audience a little slot education.
Looking back, this was SanDisk Mobile’s last hurrah. Within a year, the iPhone would change the world and smart phones would have more built-in memory than anyone would need. Despite that shift in the mobile industry, our campaign dramatically increased sales in our target markets which included San Francisco, London, Paris, Berlin and Milan.

PRINT/POSTERS

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WILDPOSTINGS

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NEWSRACKS

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BAR COASTERS

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GO CARDS

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RADIO

BANNER

MICROSITE

INTERNATIONAL EXECUTIONS

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