The Ola from Minna Life is the only vibrator in the world that has a pressure sensitive control. Not only does this remove the limits to pleasure that predetermined settings create, it creates unique and spontaneous moments for women and couples.
Unfortunately, even with a revolutionary feature, the Ola’s awareness after a year in the market wasn’t very high. To increase aware and stimulate sales, Minna Life asked us to create a small campaign targeting couples for Valentine’s Day. They would also offer a special couples package that included the Ola, massage oil and truffles.
SF Weekly Page Takeover + Banners
Minna Life Facebook Cover Image
SF Weekly Newsletter
Minna Life website
With no production budget and a media budget less that $3,000, we ran 5 ads on sfweekly.com from February 8th to the 14th and saw:
– 104,196 impressions
– 440 clicks
– 0.42% CTR (much higher than industry standard of 0.2% – 0.3%)
Sadly, no Valentine’s Day packages were sold. Which in retrospect was understandable. Even if a customer decided to purchase the online exclusive package the first day of the campaign, there was no guarantee it would arrive via free ground shipping in time for Valentine’s Day. Paying for express shipping would put the total price close to $250 when the featured Ola only costs $165.
Needless to say, a lot of lessons were learned. We were happy with the results of the creative though.