Since the first interactive whiteboard in 1991, SMART Technologies has been helping students and teachers find new ways to improve education. But after saturating the K-12 market, SMART needed to expand into higher education and create a collaboration solution for business.
To do this, we created a tagline and integrated campaign that told businesses that there’s a better way to collaborate and reminded educators that their students can learn more than ever before. With SMART, people can work and learn together to contribute to something greater.
At the center of the campaign, we wanted to create a website that represented everything SMART stands for. It would allow people from all over the world to collaborate, and inspire everyone who visits the site to contribute to something greater.
People would be able to post ideas, programs, organizations or projects they need help with. Visitors from anywhere in teh world could then contribute their expertise through notes, photos, or videos, just like with a SMART board.
Everything would be sharable through social media channels to insure that anyone who could help contribute to a specific post had the opportunity.
Through iAds, airport installations, digital bus shelters, and other interactive placements, we would raise awareness of SMART by allowing users to contribute to our site.
Through facial recognition technology, our banners would add our thought bubble icons above images with people in them and show them contributing to something greater.