IGT provides casinos with marketing kits that help draw players onto the casino floor. In creating these ads, we were presented with two challenges. Players are more apt to seek out games, rather than the cabinets they’re played on. We needed to get people interested in the new S3000 without alienating traditional slot players who are older, very particular and superstitious. At the same time, we had to draw in younger new players who are looking for fun and entertainment.