Call of Juarez: Bound in Blood

Call of Juarez: Bound in Blood

The ESRB frowns upon ads depicting gun shots inflicted upon people. Violent aftermaths, that’s a different story.

Before working in the video game industry, I didn’t know the ESRB monitored advertising in addition to rating the games. Luckily, we were able to enlist the genius of photographer Tim Tadder to paint a vivid picture of lawlessness. With some interesting print executions and game trailers that matched the tone of the print ad, we were able to raise the Call of Juarez brand to new heights.