November 2011

If someone owns a small business, their entire life is dedicated to its operation and success. So besides money, the last thing they want to waste is time. Which is what makes AdWords Express awesome. Not only does it attract new customers, it only takes 5 minutes to set up.

DIRECT MAIL

This direct mail piece included a 3-D puzzle that the recipient could punch out and build in the time it would take to set up an advertising campaign with AdWords Express.

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This execution would come with one male and one female character that the recipient can peel out and dress with the included clothing options.

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With a pull-tab, we would replicate some of the typical steps required to open a storefront in this DM piece. Pulling the top tab will lift the gate while changing the image and message.

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BANNERS

To compare the ease of AdWords Express to a 5 minute drive, this banner would geo-locate the user and then select a destination that’s five minutes away. The user will then see a simulation of the drive through Street View.

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This banner would feature a 3-D puzzle that users can solve. If no actions are taken, the banner will solve itself to grab the user’s attention.

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SITUATIONAL BANNERS

We can also use the content of the website the user is viewing to convey our message. For example, on YouTube we can pull
video tags and dynamically insert them into our text-based banners.

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