December 2007

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We gave Lexus a couple Decembers to remember.

Like most car companies, BMW was envious of Lexus’ holiday campaign. We were tasked with creating a similarly successful campaign with a budget smaller than the Ultimate Driving Machine’s sticker price. Well, maybe not a 3 Series. But for less than it takes to drive a 5 Series off the lot, we created a campaign around the idea of BMWs being carefully built to bring joy to their drivers. We took existing footage that was filmed at their state-of-the-art factory and edited it to a hip-hop remix of Dance of the Sugarplum Fairy to create something BMW felt was ultimate enough to run for two consecutive years.

TV

 

OUTDOOR

bmw-billboard

In-store concept to put Kiwi-branded sleeves on shoeboxes to increase point-of-sale purchases of Kiwi Shoe care products.

kiwi_vault

kiwi_lasers

kiwi_wall

There was a major problem in San Francisco with DPT officers being attacked by citizens receiving tickets. To raise awareness of this issue and help prevent these attacks, messaging would be placed on DPT vehicles.

vegetables

target