Research showed that most kids didn’t know their cell phones had memory card slots. So before we could sell more SanDisk memory cards, we had to give our audience a little slot education.
Looking back, this was SanDisk Mobile’s last hurrah. Within a year, the iPhone would change the world and smart phones would have more built-in memory than anyone would need. Despite that shift in the mobile industry, our campaign dramatically increased sales in our target markets which included San Francisco, London, Paris, Berlin and Milan.